Cairo, Egypt — Haleon, the company behind Sensodyne, has teamed up with the Egyptian Dental Association and the FDI World Dental Federation to launch the “Sensodyne Smile Bank” initiative. The three-year program aims to provide free dental check-ups and treatments to one million Egyptians annually, improving access to oral healthcare across the nation until 2027.
The Memorandum of Understanding (MoU) was signed today by Haleon and the Egyptian Dental Association to officially kick off the program. Over the next three years, dental convoys will travel to all governorates, offering free dental care to up to three million citizens in need.
In addition to the free dental services, the initiative will include awareness campaigns about oral hygiene. These efforts will be supported by the FDI World Dental Federation and local universities, and will also feature educational programs for young dentists.
Prof. Tarek Abbas, President of the Egyptian Dental Association, emphasized that the initiative’s primary goal is to promote preventive oral care. “Through our partnership with Haleon, we aim to not only treat patients but also train junior dentists and raise public awareness on maintaining healthy dental hygiene, particularly in preventing tooth sensitivity,” said Abbas.
Dr. Nahawand Thabet, a dentistry consultant and the African representative for the FDI World Dental Federation, pointed out the widespread issue of oral health worldwide. “Oral diseases affect approximately three billion people globally, but they are largely preventable with proper oral hygiene,” Thabet explained. “In Egypt, challenges persist with high rates of tooth sensitivity and gum bleeding. Yet, only 60% of the population uses toothpaste. Through this partnership, we aim to highlight the importance of oral health and empower Egyptians with better knowledge and resources.”
This collaboration between Haleon, the Egyptian Dental Association, and the FDI is set to significantly improve oral health awareness and treatment in Egypt over the next several years.
