A new family-owned dental office, Behrend Dental, is planned for a vacant site in the Market Square business park in Oconomowoc, located northeast of Highway 67 (Summit Avenue) and Valley Road. The 6,300-square-foot office will be owned by Dr. Rob Behrend and his son Sam Behrend, who will be the primary provider. Rob, after 30 years in practice in Valparaiso, Indiana, sold his previous practice and moved to Wisconsin to help Sam open this new office. Sam is expected to graduate from Marquette University School of Dentistry in May 2026, shortly before the office’s planned opening in July 2026.
The project is set to break ground in late June 2025 and has already received approval from Oconomowoc’s Plan Commission, with final approval pending from the city’s Common Council. The office will join other Market Square businesses such as Qdoba, MOD Pizza, and U.S. Bank, contributing to the area’s growing commercial development.
